About Us


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We are Kind To Curls, a business owned by black women. Having gone through our own hair care journeys, we understand and value the need to protect our hair. For many of us, our relationship with our curls was a rough one: chemical burns, heat damage, split ends, to name a few. All that time wasted to alter our natural curl pattern to fit certain beauty standards.

Now, we are embarking on a new journey, one of self-love, individuality and authenticity. At Kind To Curls, we believe in truly appreciating and cherishing our different hair textures. That is at the core of our philosophy and our products are designed to reflect these values.

With love,
Keisha, Kelly, Tarah, Tatiyana & Catherine

The KTC Team